Blog

New year, new beginnings, but same old passion, together with the events that will give life and vigour to perfumery in Italy, the various appointments with inevitable presentations of emerging brands and the novelty of more established brands will return. EVENTS AND FAIRS We start...

 Who said that white only corresponds to cleanliness, white and fluffy connotations? Let's get to know all the beauty of this dye-free, yet extremely bright color.   In perfumery, for example, white wins over everything and characterizes the raw material, making it unique and special....

In the early 1980s the so-called amber woods were born, and among many others, the first was probably ambrox, an isomer of ambergris. When we speak of amber woods, we are only referring to synthetic notes, highly valued for their diffusion in formula and persistence....

  On Wednesday 15th of June, at around 10:00 a.m, the doors to Esxance opened, an international trade fair dedicated to the artistic perfumery and beauty products, which continues to attract curious bystanders and industry professionals from all over the world, on a yearly basis....

Oud has been among the very trendy and fashionable notes for some years now, it’s a resin that is found in the Aquilaria Crassna trees. It is also known as Oudh or Agarwood. The moment trees are attacked and infected by a particular type of...

Patchouli, along with vetiver, are the absolute stars among the woody notes in perfumery. The leaves are used for Patchoulin and the roots are used for Vetiver. Pogostemon Cablin, the scientific name for Patchouli, is a perennial plant that grows wild in many areas, the...

To make a perfume cheerful sometimes fruit notes are enough and among their facets, the fruity one, are the most bright and colourful. Trendy for over ten years, these pulpy scents are chosen to give playfulness and lightness to a fragrance. However, they are not...

For many centuries, historically known as "dark" but not so much culturally, figurative art has taken on a strictly educational and ceremonious role. Even the most religious representations had as a priority to narrate, tell and teach populations and those of faith. Today, the communal...

A few days ago was March 8, the International Women's Day, more commonly referred to as "Women's Day". In agreement with the Alyssa Ashley team I decided to publish this article throughout the month, without respecting a precise date. A way to emphasize the concept...

If you've been following me for a while now, you'll know about my relationship with art, In fact, I have already mentioned my history of familiarity with art in more detail. It is precisely the concept of family that runs through my history, my passions...

I've often told you about my relationship with art so I'm sure you know that I consider it to be one of the main sources of inspiration for my perfumes. Sometimes a detail, a color, a light or even a concept of a work of...

January, as always, brings with it the long-awaited sales of the season, even the perfume sector enjoys it and many perfume lovers wait for this moment in order to be able to indulge in a little pleasure, and discover a new brand or formula. In...