To make a perfume cheerful sometimes fruit notes are enough and among their facets, the fruity one, are the most bright and colourful.

Trendy for over ten years, these pulpy scents are chosen to give playfulness and lightness to a fragrance.

However, they are not to be confused with the smells coming from vitaminic citrus. Bright spotlights that sit among the top notes and seem ready to say: welcome, get comfortable and enjoy.

Between natural isolates, blends, reproductions and long-chain fruity aldehydes, among the most famous being C14 and peach scents, we can have fresh fruits all year round within our formulas.

These types of raw materials are generally placed among the heart notes.

Red fruits, full-bodied and rich in juice, give the perception of velvety and graceful sensations, they also go very well with fragrances with floral facets. They help to fade woody accords, sometimes difficult to put together, enhance bases with tobacco notes and round out the spices.

From Burgundy, France, comes an absolute of black currant, it is obtained from the buds of the plant. Harvesting takes place for a few months, from the end of the year, in the middle of winter, until the first days of February.

A material with a dense consistency and a wonderful green color.

The olfactory profile, a cocktail of mixed fruits with spicy undertones and sugary traces, is very useful to rejuvenate formulas with a too classic construction.

There is no blackcurrant without acidulous notes, in a certain way, refreshing, which give a great character through a rainbow of floral notes with a powerful woody aroma.

Very diffusible and bright is the all-natural blend currant, it’s as sweet as a jar of jam, reminiscent not only of blackcurrants but also of other berries. If you also sense nuances of violet, you are not imagining them.

Even from the leaves of some red fruits it’s possible to extract excellent raw material and from raspberry leaves, for example, it’s possible to obtain a precious absolute.

A masterpiece of raw material, with a delicious and very elegant aroma.

It gives depth and surprising complexity to the compound it comes in contact with.

It is solvent extracted through the separation and processing of Rubus Idaeus leaves from France.

Among the new releases from the Alyssa Ashley brand, I can't overlook Musk Red Berry, because it opens with juicy notes drenched in sunshine, pink pepper and bergamot.

Its heart is soft and sensual: Ambrette seeds are paired with juicy red fruits, peach blossoms and a white bouquet of jasmine and magnolia. Vanilla, musk, oats and white woods create an ultra soft feather.

Unmistakably unisex, it is available in 100 ml, 50 ml and a convenient 30 ml travel size.

The concentration in edp characterizes Musk Red Berry and makes its performance significantly interesting.

Fun, sassy and heart-warming scent is what you get from a blend of wild strawberries, the small producer decided not to declare the formula. This secret makes it all the more special.

While Oliffac strawberry, an IFF (synthetic reproduction) specialty, is a richer, earthier material. Added to rose compositions it gives volume and liveliness.

You should know that there are few natural fruity raw materials. In spite of new technologies, and increasingly precise extractions, it is not obvious that it is possible to extract the olfactory principle of fruits, because of the substantial presence of water.

In the category of red fruits (no matter their color) are traditionally included all berries, including: blueberries, blackberries, black currants, strawberries, black cherries, cherries. Sometimes the definition is extended to some red berries, such as goji berries.

Consuelo Perris